Learn how to write a release that gets published and noticed.



For a HealthTech Startup, announcing a partnership with a hospital system requires precision and credibility. A well-structured press release ensures journalists, investors, and healthcare professionals clearly understand the collaboration's scope, clinical value, and impact on patient care, boosting discoverability and trust.
It formally documents the collaboration, providing verifiable proof of the partnership for stakeholders and regulatory bodies.
It clearly outlines the partnership's goals, such as improving patient outcomes, which helps journalists report accurately.
The announcement gets indexed, increasing visibility among healthcare providers seeking innovative technology partners for clinical improvement.
It establishes a foundational record of the partnership, creating a reference point for future updates and milestones.
Announcing a partnership with a hospital system demands a format that prioritizes clarity and factual accuracy. This structure ensures healthcare professionals, journalists, and stakeholders can quickly grasp the collaboration's significance and technical details.
A clear, factual headline immediately states the partnership, capturing the attention of healthcare media and industry analysts focused on clinical innovation.
The opening paragraph summarizes the key players and the partnership's primary objective, providing essential context for healthcare technology readers.
Detail the specific clinical or operational challenge the partnership addresses. This demonstrates the solution's relevance and value within the hospital system, which is critical for HealthTech.
Provide specifics on the technology being integrated, the scope of the rollout, and the expected benefits for patients and clinicians, adding necessary depth for stakeholders.
Include quotes from leaders at both the startup and the hospital system to validate the partnership's strategic importance and shared vision for improving healthcare.
Conclude with concise 'About Us' sections for both organizations and media contact details, enabling easy verification and follow-up for journalists and potential partners.
Even experienced professionals can overlook key details that weaken a press release's impact. Avoid these common pitfalls to ensure your content reads polished, credible, and newsworthy.
Avoid exaggerated language or empty superlatives like "revolutionary" or "game-changing." Journalists value accuracy and substance over marketing flair.
Place the most important details, who, what, when, where, and why, at the beginning. Readers should understand your announcement within the first paragraph.
Unsupported claims reduce credibility. Strengthen your release with measurable facts, case data, or third-party validation wherever possible.
Always end with a clear next step, a website link, signup, or media contact. A press release without direction leaves your audience disengaged.
For a HealthTech Startup, announcing a hospital partnership requires a tone that builds trust. The language must be professional, evidence-based, and precise, reflecting the high stakes of clinical environments and regulatory compliance.
Use unambiguous language to describe the technology and its clinical application, avoiding marketing jargon.
Focus on verifiable facts and expected outcomes, grounding the announcement in clinical or operational reality.
Align terminology with standards used by clinicians, hospital administrators, and healthcare IT professionals.
Present information directly and efficiently, respecting the time of busy healthcare professionals and journalists.
Before publishing your announcement, use this checklist to ensure your press release effectively communicates your hospital partnership to the HealthTech industry, clinicians, and potential investors.
Does the headline and intro clearly state the partnership's objective, such as improving diagnostics or streamlining workflows for the hospital system?
Have you detailed the technology being implemented and its specific function within the hospital, providing necessary context for HealthTech experts?
Is the information logically organized and free of marketing fluff, making it easy for busy healthcare professionals to scan and understand?
MediaBoost streamlines the writing and formatting process to create a polished, publication-ready release in minutes.
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