Learn how to write a release that gets published and noticed.



A well-structured press release ensures your report's critical findings are communicated with precision. It builds credibility, helps journalists and analysts quickly grasp the threat landscape, and improves discoverability for security professionals seeking actionable intelligence.
A formal announcement validates the report's data, reinforcing its credibility among security analysts and decision-makers.
It helps journalists and stakeholders quickly understand the report's key findings and their immediate security implications.
Structured content increases the report's visibility on search engines and specialized cybersecurity news aggregators.
It establishes a documented record of the findings, creating a foundation for future analysis and trend reports.
An effective threat intelligence report announcement follows a clear, standardized format. This structure ensures security professionals, analysts, and journalists can quickly extract and verify critical information without ambiguity.
State the report's core finding to immediately signal its relevance and urgency to cybersecurity professionals and threat researchers.
Provide essential context by outlining the scope of the research and the specific threats investigated in the report.
Present the most critical data points and statistics in a scannable list, making the report's conclusions easy to reference for busy security teams.
Briefly explain the data collection and analysis methods used, which adds technical credibility and helps analysts validate the report's findings and rigor.
Include a quote from a lead researcher or CISO that interprets the findings, adding a human perspective on the threat's impact.
Conclude with a link to the full report and media contact details, enabling journalists to request further information or interviews.
Even experienced professionals can overlook key details that weaken a press release's impact. Avoid these common pitfalls to ensure your content reads polished, credible, and newsworthy.
Avoid exaggerated language or empty superlatives like "revolutionary" or "game-changing." Journalists value accuracy and substance over marketing flair.
Place the most important details, who, what, when, where, and why, at the beginning. Readers should understand your announcement within the first paragraph.
Unsupported claims reduce credibility. Strengthen your release with measurable facts, case data, or third-party validation wherever possible.
Always end with a clear next step, a website link, signup, or media contact. A press release without direction leaves your audience disengaged.
The tone must be objective, analytical, and precise, mirroring the communication style of cybersecurity professionals. Avoid alarmist language; focus on presenting factual findings from the new threat intelligence report clearly and authoritatively.
Present findings with specific data and evidence, avoiding speculation to maintain credibility with a technical audience.
Employ accurate cybersecurity terminology to demonstrate expertise and ensure clarity for security analysts and researchers.
Report on threats without sensationalism, focusing on the technical details and their implications for risk management.
Structure sentences for immediate comprehension, as security professionals need to quickly assess the report's relevance.
Use this final checklist to ensure your threat intelligence report announcement is complete, credible, and ready for distribution to cybersecurity media outlets and industry analysts.
Does the headline state the report's most significant finding clearly, grabbing the attention of security journalists and professionals?
Are key findings presented with specific data or metrics, providing concrete evidence to support the report's conclusions?
Is the opening paragraph a tight summary of the report's purpose and main takeaway for busy security stakeholders?
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