Learn how to write a release that gets published and noticed.



For a Wellness App, announcing a new scientific advisory board is a critical credibility signal. A structured press release ensures this news is clear to journalists, stakeholders, and users, reinforcing the app's commitment to evidence-based practices and improving its discoverability.
It formally documents the scientific expertise guiding the app, reinforcing trust with users and industry partners.
It helps journalists and users quickly grasp the board's role and its impact on the app's methodology.
The announcement gets indexed, linking your brand to credible scientific validation and experts in search results.
This release serves as a foundational asset for future communications about research, studies, and product efficacy.
An effective press release announcing a new scientific advisory board for a Wellness App follows a clear, professional format. This structure ensures journalists and stakeholders can quickly find the information they need without ambiguity.
State the announcement clearly: the formation of the new scientific advisory board. This immediately establishes the news value for the Wellness App industry.
Summarize the key news—who, what, and why. This gives Wellness App stakeholders the essential information upfront for quick understanding and context.
Briefly introduce each board member, highlighting their credentials and relevant expertise. This is critical for establishing the board's authority and credibility in the wellness space.
Detail the board's specific responsibilities and goals. This clarifies its role in guiding product development, research, or content strategy for the Wellness App's users.
Include a quote from a company leader explaining the strategic importance of the board. This adds a human element and reinforces the company's vision.
Provide a standard company boilerplate and media contact details. This allows journalists and partners in the Wellness App ecosystem to easily follow up for more information.
Even experienced professionals can overlook key details that weaken a press release's impact. Avoid these common pitfalls to ensure your content reads polished, credible, and newsworthy.
Avoid exaggerated language or empty superlatives like "revolutionary" or "game-changing." Journalists value accuracy and substance over marketing flair.
Place the most important details, who, what, when, where, and why, at the beginning. Readers should understand your announcement within the first paragraph.
Unsupported claims reduce credibility. Strengthen your release with measurable facts, case data, or third-party validation wherever possible.
Always end with a clear next step, a website link, signup, or media contact. A press release without direction leaves your audience disengaged.
The tone for announcing a new scientific advisory board should be professional, credible, and evidence-focused. Avoid marketing hype; instead, use precise language that reflects the scientific rigor and seriousness expected in the Wellness App sector.
Use precise, confident language that conveys the expertise and credibility of the new scientific advisory board members.
Focus on verifiable information, such as credentials and roles, avoiding subjective claims or promotional language.
Use terminology common in digital health and wellness to demonstrate your understanding of the industry's standards.
Present information clearly and directly, making it easy for busy professionals to scan and understand.
Before publishing, use this checklist to ensure your new scientific advisory board announcement is complete, credible, and optimized to resonate with journalists, partners, and users in the Wellness App industry.
Does the headline state the core news—the formation of the new scientific advisory board—clearly and concisely for the Wellness App audience?
Are each member's credentials, affiliations, and relevant expertise clearly listed? This is crucial for establishing credibility in the Wellness App space.
Is the board's purpose and scope of work clearly explained? This clarifies its impact on the Wellness App's future direction and integrity.
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