Learn how to write a release that gets published and noticed.



A structured press release for your new robo-advisor launch is critical in the wealth management app space. It establishes credibility, provides clear, verifiable information for journalists and investors, and ensures your announcement is easily discovered by relevant audiences searching for automated investment solutions.
A formal announcement builds trust by presenting the robo-advisor's features and purpose in a verifiable format.
It helps journalists and potential users quickly grasp the robo-advisor's value proposition and target investment strategies.
A press release boosts visibility in financial news and search results, reaching interested investors and analysts.
It creates a foundational record of the launch, supporting future updates on performance and new features.
An effective press release for a new robo-advisor launch follows a clear, standardized format. This structure ensures financial journalists and potential users can quickly find the information they need.
Immediately state the launch, capturing the attention of investors and media looking for new fintech tools within the wealth management app space.
Provide essential context: what the robo-advisor does, who it's for, and the problem it solves in modern wealth management.
Detail functionalities like automated rebalancing, tax-loss harvesting, or specific investment strategies, demonstrating its value to users of your wealth management app.
Explain the market opportunity and how the robo-advisor fits into the current wealth management landscape, showing strategic thinking to stakeholders and financial analysts.
Include a quote from a key executive explaining the vision behind the launch, adding a human element and strategic perspective for the wealth management app.
Conclude with a brief company overview and clear contact details, making it easy for media and potential partners to follow up on the new robo-advisor.
Even experienced professionals can overlook key details that weaken a press release's impact. Avoid these common pitfalls to ensure your content reads polished, credible, and newsworthy.
Avoid exaggerated language or empty superlatives like "revolutionary" or "game-changing." Journalists value accuracy and substance over marketing flair.
Place the most important details, who, what, when, where, and why, at the beginning. Readers should understand your announcement within the first paragraph.
Unsupported claims reduce credibility. Strengthen your release with measurable facts, case data, or third-party validation wherever possible.
Always end with a clear next step, a website link, signup, or media contact. A press release without direction leaves your audience disengaged.
The tone for your new robo-advisor launch announcement should be professional, data-driven, and confident. It must align with the financial industry's standards, focusing on clarity and credibility to build trust with investors and analysts.
Use specific, data-backed language to describe the robo-advisor's capabilities, avoiding vague claims and marketing jargon.
Frame the launch in terms of benefits for the end-user, such as improved access or simplified investing.
Ensure all statements are accurate and avoid making forward-looking promises or guarantees about investment performance.
Project authority and expertise in wealth management, demonstrating a clear understanding of the market and its needs.
Before publishing, use this checklist to ensure your new robo-advisor launch announcement is complete, credible, and optimized to resonate with the wealth management app industry's audience.
Does the headline and first paragraph clearly state that a new robo-advisor has launched and for whom?
Have you explained the key functionalities, like investment algorithms or risk profiling, that differentiate your wealth management app?
Is it clear who the robo-advisor is designed for, such as novice investors or high-net-worth individuals?
MediaBoost streamlines the writing and formatting process to create a polished, publication-ready release in minutes.
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Industry-Aligned Tone
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