The Framework for an Effective new location opening Press Release in Restaurant
Learn how to write a release that gets published and noticed.
Why Announcing new location opening Matters
A formal press release for a new location opening establishes immediate credibility in the competitive Restaurant industry. It provides journalists, food bloggers, and local media with clear, verifiable information, ensuring your announcement is reported accurately and reaches a relevant audience.
Builds Credibility
A professional announcement signals a serious, well-planned expansion, building trust with patrons, partners, and local stakeholders.
Ensures Clarity
It provides a single source of truth, detailing the address, opening date, and concept for easy verification.
Increases Visibility
Secures placement on trusted media sites, boosting search visibility and attracting diners looking for new local options.
Creates a Foundational Asset
This official record serves as a foundational asset for future marketing, partnerships, and ongoing media coverage.
The Perfect Structure for a new location opening Press Release
For a new location opening, a press release must follow a standard format. This structure ensures food critics, journalists, and potential customers can quickly find the essential details they need.
Headline
A clear, factual headline that immediately announces the new location opening, capturing the attention of media and local diners.
Dateline & Introduction
Establishes the location and date, followed by a concise summary of the opening, providing essential context for the Restaurant industry.
Body Paragraph 1: The Essentials
Detail the new location's full address, official opening date, and hours of operation. This clarity is critical for diners and local directories planning their content.
Body Paragraph 2: The Concept & Menu
Describe the restaurant's concept, signature dishes, and what makes this location unique. These specifics are vital for food writers and potential customers in the Restaurant industry.
Quote from Leadership
Include a quote from the owner or chef about the expansion. This adds a human element and reinforces the brand's vision for the new location.
Boilerplate & Contact Info
Conclude with a brief company description and media contact details, enabling journalists and bloggers to easily follow up for more information or a visit.
Common Mistakes to Avoid
Even experienced professionals can overlook key details that weaken a press release's impact. Avoid these common pitfalls to ensure your content reads polished, credible, and newsworthy.
Overhyping the Message
Avoid exaggerated language or empty superlatives like "revolutionary" or "game-changing." Journalists value accuracy and substance over marketing flair.
Burying the Key Information
Place the most important details, who, what, when, where, and why, at the beginning. Readers should understand your announcement within the first paragraph.
Forgetting Data and Proof Points
Unsupported claims reduce credibility. Strengthen your release with measurable facts, case data, or third-party validation wherever possible.
Skipping the Call to Action
Always end with a clear next step, a website link, signup, or media contact. A press release without direction leaves your audience disengaged.
Tone and style That Converts for Restaurant
The tone for a new location opening announcement should be professional, inviting, and informative. Avoid overly casual language to maintain credibility with media, while clearly communicating the excitement of the expansion.
Be Factual and Specific
Clearly state the address, opening date, and menu highlights to provide concrete, useful information for diners.
Maintain a Professional Tone
Use clear, straightforward language that builds credibility with food critics, journalists, and potential business partners.
Use Industry-Relevant Language
Incorporate culinary terms correctly and describe the concept in a way that resonates with food-savvy audiences.
Focus on the Reader's Needs
Structure the information so potential customers and media can quickly find what they need to know.
Checklist for a Winning Press Release new location opening
Before publishing, use this checklist to ensure your new location opening announcement is complete, professional, and ready to capture the attention of the Restaurant industry and local community.
Clear Headline
Does the headline state the core news—the new location opening—without hype? This ensures immediate clarity for journalists and food bloggers.
Essential Details Included
Are the full address, opening date, and hours of operation present and accurate? This is critical for directories and potential customers.
Concise and Structured
Is the information organized logically, from the most critical facts to supporting details? This respects the reader's time and improves comprehension.
How MediaBoost Simplifies and Speeds Up Your Press Release Workflow
MediaBoost streamlines the writing and formatting process to create a polished, publication-ready release in minutes.
AI-Structured Drafts in Seconds
Creates a clear, professional draft tailored to your new location opening and Restaurant
Industry-Aligned Tone
Adjusts language and style to match the standards of your sector
Built-In SEO Optimization
Formats your release for readability and stronger search visibility
One-Click Export
Download or share your press release instantly with clean formatting
