Learn how to write a release that gets published and noticed.



A formal announcement for a new original series provides journalists, critics, and partners with verified information. It ensures your Entertainment Platform's news is accurately indexed by search engines and industry databases, maximizing reach and establishing a credible record from day one.
It provides verified details about the series, building trust with critics, audiences, and potential distribution partners.
A clear format helps journalists and reviewers quickly grasp the series' premise, genre, and key talent.
It ensures the announcement is indexed by search and AI, boosting visibility for potential viewers and industry analysts.
It creates an official record of the series launch, providing a strong base for future marketing efforts.
Announcing a new original series requires a structure that journalists and industry analysts expect. This format ensures your key information—from genre to release window—is clear, credible, and easy to reference for your Entertainment Platform.
A direct headline immediately communicates the launch of a new original series, capturing the attention of entertainment journalists and potential viewers.
The opening paragraph summarizes the series' core concept, genre, and target audience, providing essential context for the Entertainment Platform industry.
Detail the plot summary, key themes, episode count, and planned release window, giving critics and audiences the necessary information to understand the project's scope and ambition.
Mentioning key production partners, showrunners, or notable cast members adds credibility and depth, which is crucial for stakeholders in the Entertainment Platform industry.
A quote from a key executive or creator offers insight into the creative vision, reinforcing the strategic importance of a new original series.
The boilerplate provides background on the Entertainment Platform, while contact details offer a clear next step for media inquiries about a new original series.
Even experienced professionals can overlook key details that weaken a press release's impact. Avoid these common pitfalls to ensure your content reads polished, credible, and newsworthy.
Avoid exaggerated language or empty superlatives like "revolutionary" or "game-changing." Journalists value accuracy and substance over marketing flair.
Place the most important details, who, what, when, where, and why, at the beginning. Readers should understand your announcement within the first paragraph.
Unsupported claims reduce credibility. Strengthen your release with measurable facts, case data, or third-party validation wherever possible.
Always end with a clear next step, a website link, signup, or media contact. A press release without direction leaves your audience disengaged.
The tone for announcing a new original series should be professional and informative, not overly promotional. Stick to facts about the production, genre, and vision to build credibility with journalists, critics, and industry insiders in the Entertainment Platform space.
State the series' premise, genre, and key talent clearly to ensure your message is easily understood.
Avoid subjective hype; focus on verifiable details like cast, creators, and production timelines for maximum credibility.
Use standard terms for production roles and distribution plans to demonstrate professional knowledge of the Entertainment Platform field.
Keep sentences and paragraphs short, making key details about the new original series easy to scan.
Before publishing, use this checklist to ensure your announcement for a new original series is complete, credible, and optimized for the Entertainment Platform industry's media landscape.
Does the headline state the core news—the announcement of a new original series—clearly and without promotional language or unnecessary jargon?
Have you included the genre, logline, episode count, and target release window to give a complete picture of the new original series?
Is the information organized logically, with the most critical details at the top, making it easy for journalists to follow?
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