Learn how to write a release that gets published and noticed.



A formal announcement for new AI features establishes market leadership and provides clear, verifiable information. For Productivity Tools, this builds credibility with users and journalists, ensuring your update is accurately reported and easily discovered by potential customers and AI models.
It provides a verifiable record of your AI capabilities, building trust with users and enterprise buyers.
A structured format helps journalists and users quickly grasp the specific benefits of the new AI features.
It ensures your AI feature announcement is indexed by search engines and seen on relevant tech news platforms.
This announcement creates a foundational asset you can reference in future product updates and marketing materials.
For a Productivity Tool, announcing new AI features requires a clear, predictable format. This structure ensures journalists and stakeholders can quickly find the information they need, from core benefits to technical specifics, without any confusion.
A clear headline immediately states the AI feature launch, capturing the attention of users and media focused on productivity software advancements.
The introduction summarizes the key AI enhancements and their impact on user productivity, providing essential context for tech and business readers.
Clearly state the user problem the new AI features solve. This helps readers in the Productivity Tool space immediately understand the value and practical application of the update.
Provide specific details on how the AI works, its key functionalities, and integration. This technical clarity is crucial for users and reviewers in the Productivity Tool market.
A quote from a product leader adds a strategic perspective on how AI supports the company's vision for future productivity and user success.
This section provides company background and contact details, enabling journalists and potential partners to easily follow up and find more information about your Productivity Tool.
Even experienced professionals can overlook key details that weaken a press release's impact. Avoid these common pitfalls to ensure your content reads polished, credible, and newsworthy.
Avoid exaggerated language or empty superlatives like "revolutionary" or "game-changing." Journalists value accuracy and substance over marketing flair.
Place the most important details, who, what, when, where, and why, at the beginning. Readers should understand your announcement within the first paragraph.
Unsupported claims reduce credibility. Strengthen your release with measurable facts, case data, or third-party validation wherever possible.
Always end with a clear next step, a website link, signup, or media contact. A press release without direction leaves your audience disengaged.
When announcing new AI features for a Productivity Tool, the tone must be confident, clear, and benefit-driven. Avoid excessive jargon, focusing on how the AI solves real user problems and improves efficiency for your audience.
Focus on how the AI features directly improve user workflows, save time, or enhance output quality.
Use specific, data-supported claims about performance improvements instead of vague marketing statements.
Use language common in the productivity software space, focusing on efficiency, collaboration, and integration.
Structure the text with clear headings and bullet points to make key feature benefits easy to digest.
Before publishing, use this checklist to ensure your AI feature announcement is complete, credible, and optimized to resonate with users and journalists in the Productivity Tool industry.
Ensures the headline immediately communicates the AI feature launch and its core benefit, grabbing the attention of Productivity Tool users and media.
Clearly defines the user challenge and how your new AI features solve it, demonstrating immediate value to the Productivity Tool audience.
Keeps the announcement focused on key information, using short paragraphs and bullet points to improve readability for busy professionals.
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